For over 20 years, I’ve developed and produced media strategies and advertising campaigns for clients in the retail, automotive, and service industries. This experience has taught me the importance of shooting for effect – always putting the end goal (increased sales) first. I’ve seen still and video shoots that have been beautiful, but did not move the needle, and I’ve seen shoots that have been painful, yet effective. But the best is when you can have both beautiful and effective.

This blog will capture my thoughts on the industry, as well as tips that may help you to Shoot For Effect. Whatever that effect may be.